Its Obvious To Me

I strongly suggest that you read Search Engine Advertising, the new book by my business partner, Kevin Lee. It’s quite a remarkable text that provides a truly comprehensive view of the strategies and tactics required for success in Paid Search

admin Search Engine Advertising

Article by my business partner Kevin Lee on Microsoft’s recent effort to crack down on competitive click fraud.

admin Microsoft, Search Engine Advertising

Analysis of how much the search engines are losing from the fact that online gaming remains illegal (at least for now).

admin Google, Microsoft, Yahoo

Article: Bing: Built For Mobile? explains why Bing may just be the perfect search engine to conquer the mobile world.

admin Microsoft, Organic Search Optimization, Paid Search Optimization

Good article by my business partner Kevin Lee on how marketers can use lessons gleaned from organic search optimization to their paid search campaigns.

admin Organic Search Optimization, Search Engine Advertising

New article I wrote for DMNews on the importance of planning for Microsoft’s new Bing search engine.

admin Google, Microsoft, Paid Search Optimization, Yahoo

Good article by my business partner Kevin Lee on the desired functionality of future Search Retargeting systems. Concluding installment in a 2-part series.

admin Paid Search Optimization

Good article by my busines partner Kevin Lee on desiderata for future Search Retargeting systems. Part 1 of a 2-part series.

admin Paid Search Optimization

Google recently made major changes to its Adwords interface. This article, by my business partner Kevin Lee, will tell you all you need to know about migrating to the new interface.

admin Google, Paid Search Optimization

Good article by Didit VP of Industry Relations Mark Simon on making paid search more effective and efficient.

admin Paid Search Optimization