Its Obvious To Me

Considering some often-overlooked — but absolutely critical — aspects of the search/DM nexus.

Search Engine Advertising

You need automation to succeed at Paid Search but you have to have a human in the loop as well.

Paid Search Optimization

A survey of the once-hot topics at Search Engine Strategies that have gone cold over the years.

Search Engine Advertising

As explained in this article by my business partner Kevin Lee, if you define winning the search marketing war as having every keyword in a position higher than your competition, all the time on every keyword, it’s unlikely you’ll remain profitable.

Uncategorized

This article explains how to make use of information available within your e-commerce platform at the time of the purchase, giving you have several choices for where to collect data for analysis and optimization.

Paid Search Optimization

Steer clear of any SEM agency that leaves an obvious wake of failure behind it.

Search Engine Advertising