Its Obvious To Me

Good article by my busines partner Kevin Lee on desiderata for future Search Retargeting systems. Part 1 of a 2-part series.

Paid Search Optimization

Google recently made major changes to its Adwords interface. This article, by my business partner Kevin Lee, will tell you all you need to know about migrating to the new interface.

Google, Paid Search Optimization

Good article by Didit VP of Industry Relations Mark Simon on making paid search more effective and efficient.

Paid Search Optimization

Article on advances that might someday give online marketers what they really want.

Paid Search Optimization, Search Engine Advertising

Many marketers eschew the Google Content Network, judging its traffic quality inferior to that of search. This article explains how to maximize your impact and ROI on the GCN.

Google, Paid Search Optimization