Its Obvious To Me

The search engine is a work in progress, but its consumer and business focus is good for advertisers.

Uncategorized

Which search engine provided the most timely, relevant coverage of the death of Michael Jackson? A research report from Didit.

Uncategorized

Article by my business partner Kevin Lee on Microsoft’s recent effort to crack down on competitive click fraud.

Microsoft, Search Engine Advertising

Analysis of how much the search engines are losing from the fact that online gaming remains illegal (at least for now).

Google, Microsoft, Yahoo

Article: Bing: Built For Mobile? explains why Bing may just be the perfect search engine to conquer the mobile world.

Microsoft, Organic Search Optimization, Paid Search Optimization

Good article by my business partner Kevin Lee on how marketers can use lessons gleaned from organic search optimization to their paid search campaigns.

Organic Search Optimization, Search Engine Advertising

New article I wrote for DMNews on the importance of planning for Microsoft’s new Bing search engine.

Google, Microsoft, Paid Search Optimization, Yahoo

Good article by my business partner Kevin Lee on the desired functionality of future Search Retargeting systems. Concluding installment in a 2-part series.

Paid Search Optimization