An article from Didit’s Kevin Lee arguing that improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months.
Tactical tips from Didit’s Steve Baldwin on achieving visibility on Google’s next-generation search infrastructure.
I strongly suggest that you read Search Engine Advertising, the new book by my business partner, Kevin Lee. It’s quite a remarkable text that provides a truly comprehensive view of the strategies and tactics required for success in Paid Search
In a new article for ClickZ, Didit’s Kevin Lee notes that “it’s time to rethink how you decided on the optimal vendor relationships for your company.”
Organic Search Optimization, Paid Search Optimization, Search Engine Advertising
Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.
Google, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising
Didit’s Steve Baldwin poses the question: “Is the interactive advertising business on the brink of the same kind of meltdown that Wall Street just went through?”
In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”
Google, Microsoft, Paid Search Optimization, Search Engine Advertising, Yahoo
What, exactly, are the details of the new Microsoft-Yahoo search deal?
Search Marketing News