Home > Google, Microsoft, Paid Search Optimization, Search Engine Advertising, Yahoo > PPC Search Ads: Guilty Until Proven Innocent?

PPC Search Ads: Guilty Until Proven Innocent?

August 7th, 2009

In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”

admin Google, Microsoft, Paid Search Optimization, Search Engine Advertising, Yahoo

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