Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.
Online Advertising, Paid Search Optimization, Search Engine Advertising
Article by my colleague Kevin Lee on the fact that while keywords and traffic source both impact a search marketing campaign’s success, most marketers and agencies focus almost exclusively on the keywords.
Seven reasons for marketers’ love-hate relationship with Google from my colleague Kevin Lee.
Five tips from my colleague Kevin Lee for deciding how much budget to allocate to both search media and online display media.
Good blog post from Didit’s Mark Simon on why big agencies rarely do search correctly. My favorite quote: “would you ever get on a plane if you knew that air traffic controllers checked the flight status of all their planes “twelve times a day?” I sure wouldn’t.”
Search Marketing News