Video Interview: comScore’s Gian Fulgoni
October 20th, 2009
This week, my colleague Kevin Lee sits down with comScore’s Gian Fulgoni to discuss trends in online ad metrics. There’s some interesting back-and-forth in this onine video interview, especially in regards to whether Paid Search gets too much credit for the proverbial last click. You can watch these videos here or on KevinLee.Net; Kevin’s site also includes prior interview with HARO’s Peter Shankman and Yahoo’s Joanne Bradford.
