Video Interview: Peter Shankman
October 7th, 2009
My colleague Kevin Lee has launched a new video series called Marketing Obsessions, which you can peruse at length at kevinlee.net. The series will interview interactive industry thought leaders in an effort to glean best practices for online marketers.
In this interview, noted guerrilla PR man Peter Shankman gives us his views on the top mistakes being made today by CMOs, how HARO (Help a Reporter Out) came about, and other “guerrilla-style” online PR strategies and tactics. You can watch other segments at kevinlee.net.
