Eastman Kodak’s CMO Jeff Hayzlett has effected a remarkable turnaround for Kodak, a legendary American company which recently was under threat of technological disruption. Hayzlett is a fascinating, plain-speaking guy who prides himself as a “feather ruffler” within the organization; this week, my colleague Kevin Lee interviews him – I think you’ll enjoy this interview.
My colleague Kevin Lee recently sat down with 1-800-Flowers.com President Chris McCann and quizzed him extensively on his company’s innovative approach to online marketing. The resulting interview provides informative lessons on how to leverage online media to take care of existing customers and find new ones, even in recessionary times.
To some, E-mail is a “traditional” medium whose relevancy is being superseded by the interactivity provided by social networking. Still, it’s possible to build a business using E-mail. This week my colleague Kevin Lee interviews John Wiseman of Thrillist. John is among those entrepreneurs who’s not given up on this tried and true marketing medium.
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