Archive

Archive for the ‘CMO Mistakes’ Category

Video Interview: Yahoo’s Joanne Bradford

October 13th, 2009

Another series of segments from my colleague Kevin Lee’s new video series, Marketing Obsessions. Here, Joanne Bradford, Yahoo’s new Senior Vice President, discusses mistakes made by today’s CMOs when approaching the online medium, her attitude toward performance marketing, Yahoo’s new branding campaign, and other issues.

CMO Mistakes, Online Advertising, Yahoo

Video Interview: Peter Shankman

October 7th, 2009

My colleague Kevin Lee has launched a new video series called Marketing Obsessions, which you can peruse at length at kevinlee.net. The series will interview interactive industry thought leaders in an effort to glean best practices for online marketers.

In this interview, noted guerrilla PR man Peter Shankman gives us his views on the top mistakes being made today by CMOs, how HARO (Help a Reporter Out) came about, and other “guerrilla-style” online PR strategies and tactics. You can watch other segments at kevinlee.net.

CMO Mistakes