Its Obvious To Me » CMO Mistakes http://www.itsobvioustome.com Dave Pasternack's Thoughts on Life, Death, and Internet Marketing Fri, 19 Aug 2011 16:26:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Kevin Lee and Dave Pasternack Discuss Issues of the Day http://www.itsobvioustome.com/kevin-lee-and-dave-pasternack-discuss-the-issues-of-the-day/ http://www.itsobvioustome.com/kevin-lee-and-dave-pasternack-discuss-the-issues-of-the-day/#comments Tue, 26 Oct 2010 15:23:41 +0000 admin http://www.itsobvioustome.com/?p=286 Didit’s Kevin Lee and Dave Pasternack discuss issues of the day. Recorded October, 2010.

]]> http://www.itsobvioustome.com/kevin-lee-and-dave-pasternack-discuss-the-issues-of-the-day/feed/ 0 Video Interview: Jeff Hayzlett http://www.itsobvioustome.com/video-interview-jeff-hayzlett/ http://www.itsobvioustome.com/video-interview-jeff-hayzlett/#comments Thu, 28 Jan 2010 20:32:15 +0000 admin http://www.itsobvioustome.com/?p=221 Eastman Kodak’s CMO Jeff Hayzlett has effected a remarkable turnaround for Kodak, a legendary American company which recently was under threat of technological disruption. Hayzlett is a fascinating, plain-speaking guy who prides himself as a “feather ruffler” within the organization; this week, my colleague Kevin Lee interviews him – I think you’ll enjoy this interview.

]]> http://www.itsobvioustome.com/video-interview-jeff-hayzlett/feed/ 0 Video Interview: Chris McCann http://www.itsobvioustome.com/video-interview-chris-mccann/ http://www.itsobvioustome.com/video-interview-chris-mccann/#comments Tue, 19 Jan 2010 15:11:23 +0000 admin http://www.itsobvioustome.com/?p=219 My colleague Kevin Lee recently sat down with 1-800-Flowers.com President Chris McCann and quizzed him extensively on his company’s innovative approach to online marketing. The resulting interview provides informative lessons on how to leverage online media to take care of existing customers and find new ones, even in recessionary times.

]]> http://www.itsobvioustome.com/video-interview-chris-mccann/feed/ 0 Video Interview: Yahoo’s Joanne Bradford http://www.itsobvioustome.com/video-joanne-bradford-on-cmo-mistakes/ http://www.itsobvioustome.com/video-joanne-bradford-on-cmo-mistakes/#comments Tue, 13 Oct 2009 20:01:00 +0000 admin http://www.itsobvioustome.com/?p=138 Another series of segments from my colleague Kevin Lee’s new video series, Marketing Obsessions. Here, Joanne Bradford, Yahoo’s new Senior Vice President, discusses mistakes made by today’s CMOs when approaching the online medium, her attitude toward performance marketing, Yahoo’s new branding campaign, and other issues.

]]> http://www.itsobvioustome.com/video-joanne-bradford-on-cmo-mistakes/feed/ 0 Video Interview: Peter Shankman http://www.itsobvioustome.com/video-peter-shankman-on-top-cmo-mistakes/ http://www.itsobvioustome.com/video-peter-shankman-on-top-cmo-mistakes/#comments Wed, 07 Oct 2009 17:06:34 +0000 admin http://www.itsobvioustome.com/?p=135 My colleague Kevin Lee has launched a new video series called Marketing Obsessions, which you can peruse at length at kevinlee.net. The series will interview interactive industry thought leaders in an effort to glean best practices for online marketers.

In this interview, noted guerrilla PR man Peter Shankman gives us his views on the top mistakes being made today by CMOs, how HARO (Help a Reporter Out) came about, and other “guerrilla-style” online PR strategies and tactics. You can watch other segments at kevinlee.net.

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