Its Obvious To Me

A couple of years ago, my colleague Kevin Lee video recorded an entire 2-day seminar on SEM, which included sections both on paid and organic (SEO) topics. Kevin has released the SEO section in its entirety online, and it’s a great way to come up to speed on organic optimization strategies and tactics. The video segments are short, and topically organized, so they’re easy to digest. If you have ever wondered about what it takes to secure visibility for your firm’s Web properties, these videos provide extraordinary value.

Google, Microsoft, Organic Optimization, SEO, Yahoo

Seven reasons for marketers’ love-hate relationship with Google from my colleague Kevin Lee.

Google, Online Advertising

Tactical tips from Didit’s Steve Baldwin on achieving visibility on Google’s next-generation search infrastructure.

Google, Organic Optimization

Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.

Google, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising

In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”

Google, Microsoft, Paid Search Optimization, Search Engine Advertising, Yahoo

Article by Didit’s Steve Baldwin on how search engines may be driving a complete Balkanization of the Web.

Google, Microsoft, Online Advertising, Search Engine Advertising, Yahoo

Article by my colleague Kevin Lee on recent changes to the search ecosystem.

Google, Microsoft, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising, Yahoo

Article by my colleague Kevin Lee on the ramifications of Google’s recent changes to its trademark policies.

Google, Online Advertising, Paid Search Optimization, Search Engine Advertising

Analysis of how much the search engines are losing from the fact that online gaming remains illegal (at least for now).

Google, Microsoft, Yahoo

New article I wrote for DMNews on the importance of planning for Microsoft’s new Bing search engine.

Google, Microsoft, Paid Search Optimization, Yahoo