Its Obvious To Me » Google

Free Online SEO Lessons From Kevin Lee

admin — Wed, 11 Nov 2009 14:54:55 +0000

A couple of years ago, my colleague Kevin Lee video recorded an entire 2-day seminar on SEM, which included sections both on paid and organic (SEO) topics. Kevin has released the SEO section in its entirety online, and it’s a great way to come up to speed on organic optimization strategies and tactics. The video segments are short, and topically organized, so they’re easy to digest. If you have ever wondered about what it takes to secure visibility for your firm’s Web properties, these videos provide extraordinary value.

When Did Google Become the Bad Guy?

admin — Fri, 11 Sep 2009 17:57:49 +0000

Seven reasons for marketers’ love-hate relationship with Google from my colleague Kevin Lee.

Article: SEM Lessons From Google’s Caffeine

admin — Mon, 24 Aug 2009 17:36:16 +0000

Tactical tips from Didit’s Steve Baldwin on achieving visibility on Google’s next-generation search infrastructure.

How Google’s Caffeine Will Impact PPC

admin — Fri, 14 Aug 2009 17:33:57 +0000

Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.

PPC Search Ads: Guilty Until Proven Innocent?

admin — Fri, 07 Aug 2009 17:28:43 +0000

In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”

Universally Accessible Web Content Cannot Survive

admin — Mon, 27 Jul 2009 20:48:04 +0000

Article by Didit’s Steve Baldwin on how search engines may be driving a complete Balkanization of the Web.

Search Marketing’s Changing Algorithms

admin — Fri, 24 Jul 2009 20:42:04 +0000

Article by my colleague Kevin Lee on recent changes to the search ecosystem.

Trademark Policies: Google and Beyond

admin — Fri, 17 Jul 2009 20:37:52 +0000

Article by my colleague Kevin Lee on the ramifications of Google’s recent changes to its trademark policies.

How Much is The Prohibition of Online Gambling Costing The Search Engines?

admin — Wed, 24 Jun 2009 14:12:03 +0000

Analysis of how much the search engines are losing from the fact that online gaming remains illegal (at least for now).

Bing: The Engine That Will Change Your Search Strategy

admin — Fri, 12 Jun 2009 19:35:08 +0000

New article I wrote for DMNews on the importance of planning for Microsoft’s new Bing search engine.