Archive

Archive for the ‘Google’ Category

Changes to Google’s and Microsoft’s Ad Interfaces

May 22nd, 2009

Google recently made major changes to its Adwords interface. This article, by my business partner Kevin Lee, will tell you all you need to know about migrating to the new interface.

Google, Paid Search Optimization

Analyzing the Google Content Network

May 1st, 2009

Many marketers eschew the Google Content Network, judging its traffic quality inferior to that of search. This article explains how to maximize your impact and ROI on the GCN.

Google, Paid Search Optimization