Archive

Archive for the ‘Media Buying’ Category

Kevin Lee and Dave Pasternack Discuss Issues of the Day

October 26th, 2010

Didit’s Kevin Lee and Dave Pasternack discuss issues of the day. Recorded October, 2010.

CMO Mistakes, Media Buying, Online Advertising, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising, SEO

Video Interview: Wenda Harris Millard

November 24th, 2009

Wenda Harris Millard is one of the most experienced online marketers out there, with tenures served at Martha Stewart Living Omnimedia, Yahoo, and DoubleClick. In this interview, my colleague and business partner Kevin Lee interviews Ms. Millard about important issues in online advertising and marketing.

Media Buying, Uncategorized

Video Interview: Expedia’s Doug Miller

November 13th, 2009

This week on my colleague Kevin Lee’s Marketing Obessions video series, Kevin interviews Expedia’s Doug Miller, who has insights into CMO mistakes, media buying trends, and the evolution of media.

Media Buying