http://www.itsobvioustome.com Dave Pasternack's Thoughts on Life, Death, and Internet Marketing Fri, 19 Aug 2011 16:26:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.itsobvioustome.com/free-online-seo-lessons-from-kevin-lee/ http://www.itsobvioustome.com/free-online-seo-lessons-from-kevin-lee/#comments Wed, 11 Nov 2009 14:54:55 +0000 admin http://www.itsobvioustome.com/?p=198 A couple of years ago, my colleague Kevin Lee video recorded an entire 2-day seminar on SEM, which included sections both on paid and organic (SEO) topics. Kevin has released the SEO section in its entirety online, and it’s a great way to come up to speed on organic optimization strategies and tactics. The video segments are short, and topically organized, so they’re easy to digest. If you have ever wondered about what it takes to secure visibility for your firm’s Web properties, these videos provide extraordinary value.

]]> http://www.itsobvioustome.com/free-online-seo-lessons-from-kevin-lee/feed/ 0 http://www.itsobvioustome.com/article-ppc-search-ads-guilty-until-proven-innocent/ http://www.itsobvioustome.com/article-ppc-search-ads-guilty-until-proven-innocent/#comments Fri, 07 Aug 2009 17:28:43 +0000 admin http://www.itsobvioustome.com/?p=93 In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”

]]> http://www.itsobvioustome.com/article-ppc-search-ads-guilty-until-proven-innocent/feed/ 0 http://www.itsobvioustome.com/article-inside-the-microsoft-yahoo-search-deal-an-advertisers-cheat-sheet/ http://www.itsobvioustome.com/article-inside-the-microsoft-yahoo-search-deal-an-advertisers-cheat-sheet/#comments Thu, 06 Aug 2009 17:27:55 +0000 admin http://www.itsobvioustome.com/?p=91 What, exactly, are the details of the new Microsoft-Yahoo search deal?

]]> http://www.itsobvioustome.com/article-inside-the-microsoft-yahoo-search-deal-an-advertisers-cheat-sheet/feed/ 0 http://www.itsobvioustome.com/article-yahoo-and-microsoft-the-deal-for-search-advertisers/ http://www.itsobvioustome.com/article-yahoo-and-microsoft-the-deal-for-search-advertisers/#comments Thu, 30 Jul 2009 17:26:29 +0000 admin http://www.itsobvioustome.com/?p=89 My colleague Kevin Lee writes abut the new Microsoft-Yahoo search deal.

]]> http://www.itsobvioustome.com/article-yahoo-and-microsoft-the-deal-for-search-advertisers/feed/ 0 http://www.itsobvioustome.com/article-universally-accessible-web-content-cannot-survive/ http://www.itsobvioustome.com/article-universally-accessible-web-content-cannot-survive/#comments Mon, 27 Jul 2009 20:48:04 +0000 admin http://www.itsobvioustome.com/?p=86 Article by Didit’s Steve Baldwin on how search engines may be driving a complete Balkanization of the Web.

]]> http://www.itsobvioustome.com/article-universally-accessible-web-content-cannot-survive/feed/ 0 http://www.itsobvioustome.com/article-search-marketings-changing-algorithms/ http://www.itsobvioustome.com/article-search-marketings-changing-algorithms/#comments Fri, 24 Jul 2009 20:42:04 +0000 admin http://www.itsobvioustome.com/?p=84 Article by my colleague Kevin Lee on recent changes to the search ecosystem.

]]> http://www.itsobvioustome.com/article-search-marketings-changing-algorithms/feed/ 0 http://www.itsobvioustome.com/article-microsoft-lawsuit-targets-advertiser-click-fraud/ http://www.itsobvioustome.com/article-microsoft-lawsuit-targets-advertiser-click-fraud/#comments Wed, 24 Jun 2009 14:13:26 +0000 admin http://www.itsobvioustome.com/?p=29 Article by my business partner Kevin Lee on Microsoft’s recent effort to crack down on competitive click fraud.

]]> http://www.itsobvioustome.com/article-microsoft-lawsuit-targets-advertiser-click-fraud/feed/ 0 http://www.itsobvioustome.com/article-how-much-is-the-prohibition-of-online-gambling-costing-the-search-engines/ http://www.itsobvioustome.com/article-how-much-is-the-prohibition-of-online-gambling-costing-the-search-engines/#comments Wed, 24 Jun 2009 14:12:03 +0000 admin http://www.itsobvioustome.com/?p=27 Analysis of how much the search engines are losing from the fact that online gaming remains illegal (at least for now).

]]> http://www.itsobvioustome.com/article-how-much-is-the-prohibition-of-online-gambling-costing-the-search-engines/feed/ 0 http://www.itsobvioustome.com/25/ http://www.itsobvioustome.com/25/#comments Wed, 24 Jun 2009 14:09:13 +0000 admin http://www.itsobvioustome.com/2009/06/25/ Article: Bing: Built For Mobile? explains why Bing may just be the perfect search engine to conquer the mobile world.

]]> http://www.itsobvioustome.com/25/feed/ 0 http://www.itsobvioustome.com/article-bing-the-engine-that-will-change-your-search-strategy/ http://www.itsobvioustome.com/article-bing-the-engine-that-will-change-your-search-strategy/#comments Fri, 12 Jun 2009 19:35:08 +0000 admin http://www.itsobvioustome.com/?p=9 New article I wrote for DMNews on the importance of planning for Microsoft’s new Bing search engine.

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