To some, E-mail is a “traditional” medium whose relevancy is being superseded by the interactivity provided by social networking. Still, it’s possible to build a business using E-mail. This week my colleague Kevin Lee interviews John Wiseman of Thrillist. John is among those entrepreneurs who’s not given up on this tried and true marketing medium.
My colleague Kevin Lee interviews Robert Fleming this week. Robert is President/CEO Co-Founder of the eMarketing Association and has an experienced view of trends in online marketing.
This week, my colleague Kevin Lee sits down with comScore’s Gian Fulgoni to discuss trends in online ad metrics. There’s some interesting back-and-forth in this onine video interview, especially in regards to whether Paid Search gets too much credit for the proverbial last click. You can watch these videos here or on KevinLee.Net; Kevin’s site also includes prior interview with HARO’s Peter Shankman and Yahoo’s Joanne Bradford.
Another series of segments from my colleague Kevin Lee’s new video series, Marketing Obsessions. Here, Joanne Bradford, Yahoo’s new Senior Vice President, discusses mistakes made by today’s CMOs when approaching the online medium, her attitude toward performance marketing, Yahoo’s new branding campaign, and other issues.
Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.
Online Advertising, Paid Search Optimization, Search Engine Advertising
Seven reasons for marketers’ love-hate relationship with Google from my colleague Kevin Lee.
Five tips from my colleague Kevin Lee for deciding how much budget to allocate to both search media and online display media.
Good blog post from Didit’s Mark Simon on why big agencies rarely do search correctly. My favorite quote: “would you ever get on a plane if you knew that air traffic controllers checked the flight status of all their planes “twelve times a day?” I sure wouldn’t.”
An article from Didit’s Kevin Lee arguing that improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months.
Search Marketing News