Archive

Archive for the ‘Online Advertising’ Category

Video Interview: John Wiseman

January 7th, 2010

To some, E-mail is a “traditional” medium whose relevancy is being superseded by the interactivity provided by social networking. Still, it’s possible to build a business using E-mail. This week my colleague Kevin Lee interviews John Wiseman of Thrillist. John is among those entrepreneurs who’s not given up on this tried and true marketing medium.

Online Advertising, Uncategorized

Video Interview: Bill Wagner

December 16th, 2009

Bill Wagner runs Vocus, a PR company designed specifically for the Web. In this interview with my colleague Kevin Lee, Bill expounds on social media, the future of the press release, and other pressing issues.

Online Advertising, Uncategorized

Video Interview: Robert Fleming

December 7th, 2009

My colleague Kevin Lee interviews Robert Fleming this week. Robert is President/CEO Co-Founder of the eMarketing Association and has an experienced view of trends in online marketing.

Online Advertising

Video Interview: comScore’s Gian Fulgoni

October 20th, 2009

This week, my colleague Kevin Lee sits down with comScore’s Gian Fulgoni to discuss trends in online ad metrics. There’s some interesting back-and-forth in this onine video interview, especially in regards to whether Paid Search gets too much credit for the proverbial last click. You can watch these videos here or on KevinLee.Net; Kevin’s site also includes prior interview with HARO’s Peter Shankman and Yahoo’s Joanne Bradford.

Online Advertising, Search Engine Advertising

Video Interview: Yahoo’s Joanne Bradford

October 13th, 2009

Another series of segments from my colleague Kevin Lee’s new video series, Marketing Obsessions. Here, Joanne Bradford, Yahoo’s new Senior Vice President, discusses mistakes made by today’s CMOs when approaching the online medium, her attitude toward performance marketing, Yahoo’s new branding campaign, and other issues.

CMO Mistakes, Online Advertising, Yahoo

Let the Buyer Beware with Search Retargeting

September 28th, 2009

Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.

Online Advertising, Paid Search Optimization, Search Engine Advertising

When Did Google Become the Bad Guy?

September 11th, 2009

Allocating Budgets for SEM and Display

September 4th, 2009

Interactive Agencies: What’s Under The Hood?

September 2nd, 2009

Good blog post from Didit’s Mark Simon on why big agencies rarely do search correctly. My favorite quote: “would you ever get on a plane if you knew that air traffic controllers checked the flight status of all their planes “twelve times a day?” I sure wouldn’t.”

Online Advertising, Search Engine Advertising

Ten Reasons You’ll Soon Spend 25% More On Search

August 28th, 2009

An article from Didit’s Kevin Lee arguing that improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months.

Online Advertising, Paid Search Optimization