Its Obvious To Me » Online Advertising

Kevin Lee and Dave Pasternack Discuss Issues of the Day

admin — Tue, 26 Oct 2010 15:23:41 +0000

Didit’s Kevin Lee and Dave Pasternack discuss issues of the day. Recorded October, 2010.

Video Interview: John Wiseman

admin — Thu, 07 Jan 2010 18:33:59 +0000

To some, E-mail is a “traditional” medium whose relevancy is being superseded by the interactivity provided by social networking. Still, it’s possible to build a business using E-mail. This week my colleague Kevin Lee interviews John Wiseman of Thrillist. John is among those entrepreneurs who’s not given up on this tried and true marketing medium.

Video Interview: Bill Wagner

admin — Wed, 16 Dec 2009 20:59:17 +0000

Bill Wagner runs Vocus, a PR company designed specifically for the Web. In this interview with my colleague Kevin Lee, Bill expounds on social media, the future of the press release, and other pressing issues.

Video Interview: Robert Fleming

admin — Mon, 07 Dec 2009 16:40:05 +0000

My colleague Kevin Lee interviews Robert Fleming this week. Robert is President/CEO Co-Founder of the eMarketing Association and has an experienced view of trends in online marketing.

Video Interview: comScore’s Gian Fulgoni

admin — Tue, 20 Oct 2009 15:21:03 +0000

This week, my colleague Kevin Lee sits down with comScore’s Gian Fulgoni to discuss trends in online ad metrics. There’s some interesting back-and-forth in this onine video interview, especially in regards to whether Paid Search gets too much credit for the proverbial last click. You can watch these videos here or on KevinLee.Net; Kevin’s site also includes prior interview with HARO’s Peter Shankman and Yahoo’s Joanne Bradford.

Video Interview: Yahoo’s Joanne Bradford

admin — Tue, 13 Oct 2009 20:01:00 +0000

Another series of segments from my colleague Kevin Lee’s new video series, Marketing Obsessions. Here, Joanne Bradford, Yahoo’s new Senior Vice President, discusses mistakes made by today’s CMOs when approaching the online medium, her attitude toward performance marketing, Yahoo’s new branding campaign, and other issues.

Let the Buyer Beware with Search Retargeting

admin — Mon, 28 Sep 2009 15:50:11 +0000

Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.

When Did Google Become the Bad Guy?

admin — Fri, 11 Sep 2009 17:57:49 +0000

Seven reasons for marketers’ love-hate relationship with Google from my colleague Kevin Lee.

Allocating Budgets for SEM and Display

admin — Fri, 04 Sep 2009 17:56:37 +0000

Five tips from my colleague Kevin Lee for deciding how much budget to allocate to both search media and online display media.

Interactive Agencies: What’s Under The Hood?

admin — Wed, 02 Sep 2009 17:23:23 +0000

Good blog post from Didit’s Mark Simon on why big agencies rarely do search correctly. My favorite quote: “would you ever get on a plane if you knew that air traffic controllers checked the flight status of all their planes “twelve times a day?” I sure wouldn’t.”