Didit’s Kevin Lee and Dave Pasternack discuss issues of the day. Recorded October, 2010.
CMO Mistakes, Media Buying, Online Advertising, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising, SEO
This week, my business partner Kevin Lee interviews Pam Horan of the Onilne Publishers Association. The OPA represents the interests of online publishers and Pam has some interesting things to say about the love-hate relationship publishers have with search engines and ad networks.
Kevin Ryan is CMO of Webvisibility, a company specializing in helping local businesses gain online visibility. My colleague Kevin Lee sat down with Mr. Ryan to discuss issues of pressing concern for small businesses seeking to maximize their exposure to customers on the Web.
In a new article for ClickZ, Didit’s Kevin Lee notes that “it’s time to rethink how you decided on the optimal vendor relationships for your company.”
Organic Search Optimization, Paid Search Optimization, Search Engine Advertising
Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.
Google, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising
Article by my colleague Kevin Lee on recent changes to the search ecosystem.
Google, Microsoft, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising, Yahoo
Article: Bing: Built For Mobile? explains why Bing may just be the perfect search engine to conquer the mobile world.
Microsoft, Organic Search Optimization, Paid Search Optimization
Good article by my business partner Kevin Lee on how marketers can use lessons gleaned from organic search optimization to their paid search campaigns.
Search Marketing News