http://www.itsobvioustome.com Dave Pasternack's Thoughts on Life, Death, and Internet Marketing Fri, 13 Aug 2010 16:49:45 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.itsobvioustome.com/2010/02/video-interview-pam-horan/ http://www.itsobvioustome.com/2010/02/video-interview-pam-horan/#comments Fri, 05 Feb 2010 15:57:00 +0000 admin http://www.itsobvioustome.com/?p=223 This week, my business partner Kevin Lee interviews Pam Horan of the Onilne Publishers Association. The OPA represents the interests of online publishers and Pam has some interesting things to say about the love-hate relationship publishers have with search engines and ad networks.

]]> http://www.itsobvioustome.com/2010/02/video-interview-pam-horan/feed/ 0 http://www.itsobvioustome.com/2009/11/video-interview-kevin-ryan/ http://www.itsobvioustome.com/2009/11/video-interview-kevin-ryan/#comments Fri, 06 Nov 2009 19:18:42 +0000 admin http://www.itsobvioustome.com/?p=195 Kevin Ryan is CMO of Webvisibility, a company specializing in helping local businesses gain online visibility. My colleague Kevin Lee sat down with Mr. Ryan to discuss issues of pressing concern for small businesses seeking to maximize their exposure to customers on the Web.

]]> http://www.itsobvioustome.com/2009/11/video-interview-kevin-ryan/feed/ 0 http://www.itsobvioustome.com/2009/08/article-whos-your-search-marketing-general-contractor/ http://www.itsobvioustome.com/2009/08/article-whos-your-search-marketing-general-contractor/#comments Fri, 21 Aug 2009 17:35:09 +0000 admin http://www.itsobvioustome.com/?p=99 In a new article for ClickZ, Didit’s Kevin Lee notes that “it’s time to rethink how you decided on the optimal vendor relationships for your company.”

]]> http://www.itsobvioustome.com/2009/08/article-whos-your-search-marketing-general-contractor/feed/ 0 http://www.itsobvioustome.com/2009/08/article-how-googles-caffeine-will-impact-ppc/ http://www.itsobvioustome.com/2009/08/article-how-googles-caffeine-will-impact-ppc/#comments Fri, 14 Aug 2009 17:33:57 +0000 admin http://www.itsobvioustome.com/?p=97 Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.

]]> http://www.itsobvioustome.com/2009/08/article-how-googles-caffeine-will-impact-ppc/feed/ 0 http://www.itsobvioustome.com/2009/07/article-search-marketings-changing-algorithms/ http://www.itsobvioustome.com/2009/07/article-search-marketings-changing-algorithms/#comments Fri, 24 Jul 2009 20:42:04 +0000 admin http://www.itsobvioustome.com/?p=84 Article by my colleague Kevin Lee on recent changes to the search ecosystem.

]]> http://www.itsobvioustome.com/2009/07/article-search-marketings-changing-algorithms/feed/ 0 http://www.itsobvioustome.com/2009/06/25/ http://www.itsobvioustome.com/2009/06/25/#comments Wed, 24 Jun 2009 14:09:13 +0000 admin http://www.itsobvioustome.com/2009/06/25/ Article: Bing: Built For Mobile? explains why Bing may just be the perfect search engine to conquer the mobile world.

]]> http://www.itsobvioustome.com/2009/06/25/feed/ 0 http://www.itsobvioustome.com/2009/06/article-using-paid-search-for-organic-optimization/ http://www.itsobvioustome.com/2009/06/article-using-paid-search-for-organic-optimization/#comments Sun, 14 Jun 2009 19:31:58 +0000 admin http://www.itsobvioustome.com/?p=5 Good article by my business partner Kevin Lee on how marketers can use lessons gleaned from organic search optimization to their paid search campaigns.

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