Its Obvious To Me

My colleague Kevin Lee points out that “failure to be relevant can have devastating consequences in paid search. “

Paid Search Optimization, Search Engine Advertising

Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.

Online Advertising, Paid Search Optimization, Search Engine Advertising

Article by my colleague Kevin Lee on the fact that while keywords and traffic source both impact a search marketing campaign’s success, most marketers and agencies focus almost exclusively on the keywords.

Paid Search Optimization, Search Engine Advertising

An article from Didit’s Kevin Lee arguing that improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months.

Online Advertising, Paid Search Optimization

In a new article for ClickZ, Didit’s Kevin Lee notes that “it’s time to rethink how you decided on the optimal vendor relationships for your company.”

Organic Search Optimization, Paid Search Optimization, Search Engine Advertising

Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.

Google, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising

In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”

Google, Microsoft, Paid Search Optimization, Search Engine Advertising, Yahoo

Article by my colleague Kevin Lee on recent changes to the search ecosystem.

Google, Microsoft, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising, Yahoo

Article by Didit VP Mark Simon on search retargeting that mentions our new retargeting product, Blizzard.

Online Advertising, Paid Search Optimization

Article by my colleague Kevin Lee on the ramifications of Google’s recent changes to its trademark policies.

Google, Online Advertising, Paid Search Optimization, Search Engine Advertising