http://www.itsobvioustome.com Dave Pasternack's Thoughts on Life, Death, and Internet Marketing Fri, 13 Aug 2010 16:49:45 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.itsobvioustome.com/2009/10/article-relevance-signals-for-ppc-search/ http://www.itsobvioustome.com/2009/10/article-relevance-signals-for-ppc-search/#comments Fri, 02 Oct 2009 16:58:49 +0000 admin http://www.itsobvioustome.com/?p=133 My colleague Kevin Lee points out that “failure to be relevant can have devastating consequences in paid search. “

]]> http://www.itsobvioustome.com/2009/10/article-relevance-signals-for-ppc-search/feed/ 0 http://www.itsobvioustome.com/2009/09/article-let-the-buyer-beware-with-search-retargeting/ http://www.itsobvioustome.com/2009/09/article-let-the-buyer-beware-with-search-retargeting/#comments Mon, 28 Sep 2009 15:50:11 +0000 admin http://www.itsobvioustome.com/?p=131 Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.

]]> http://www.itsobvioustome.com/2009/09/article-let-the-buyer-beware-with-search-retargeting/feed/ 0 http://www.itsobvioustome.com/2009/09/article-why-search-engine-traffic-sources-matter/ http://www.itsobvioustome.com/2009/09/article-why-search-engine-traffic-sources-matter/#comments Fri, 18 Sep 2009 15:45:37 +0000 admin http://www.itsobvioustome.com/?p=126 Article by my colleague Kevin Lee on the fact that while keywords and traffic source both impact a search marketing campaign’s success, most marketers and agencies focus almost exclusively on the keywords.

]]> http://www.itsobvioustome.com/2009/09/article-why-search-engine-traffic-sources-matter/feed/ 0 http://www.itsobvioustome.com/2009/08/article-ten-reasons-youll-soon-spend-25-more-on-search/ http://www.itsobvioustome.com/2009/08/article-ten-reasons-youll-soon-spend-25-more-on-search/#comments Fri, 28 Aug 2009 18:37:21 +0000 admin http://www.itsobvioustome.com/?p=121 An article from Didit’s Kevin Lee arguing that improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months.

]]> http://www.itsobvioustome.com/2009/08/article-ten-reasons-youll-soon-spend-25-more-on-search/feed/ 0 http://www.itsobvioustome.com/2009/08/article-whos-your-search-marketing-general-contractor/ http://www.itsobvioustome.com/2009/08/article-whos-your-search-marketing-general-contractor/#comments Fri, 21 Aug 2009 17:35:09 +0000 admin http://www.itsobvioustome.com/?p=99 In a new article for ClickZ, Didit’s Kevin Lee notes that “it’s time to rethink how you decided on the optimal vendor relationships for your company.”

]]> http://www.itsobvioustome.com/2009/08/article-whos-your-search-marketing-general-contractor/feed/ 0 http://www.itsobvioustome.com/2009/08/article-how-googles-caffeine-will-impact-ppc/ http://www.itsobvioustome.com/2009/08/article-how-googles-caffeine-will-impact-ppc/#comments Fri, 14 Aug 2009 17:33:57 +0000 admin http://www.itsobvioustome.com/?p=97 Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.

]]> http://www.itsobvioustome.com/2009/08/article-how-googles-caffeine-will-impact-ppc/feed/ 0 http://www.itsobvioustome.com/2009/08/article-ppc-search-ads-guilty-until-proven-innocent/ http://www.itsobvioustome.com/2009/08/article-ppc-search-ads-guilty-until-proven-innocent/#comments Fri, 07 Aug 2009 17:28:43 +0000 admin http://www.itsobvioustome.com/?p=93 In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”

]]> http://www.itsobvioustome.com/2009/08/article-ppc-search-ads-guilty-until-proven-innocent/feed/ 0 http://www.itsobvioustome.com/2009/07/article-search-marketings-changing-algorithms/ http://www.itsobvioustome.com/2009/07/article-search-marketings-changing-algorithms/#comments Fri, 24 Jul 2009 20:42:04 +0000 admin http://www.itsobvioustome.com/?p=84 Article by my colleague Kevin Lee on recent changes to the search ecosystem.

]]> http://www.itsobvioustome.com/2009/07/article-search-marketings-changing-algorithms/feed/ 0 http://www.itsobvioustome.com/2009/07/article-is-search-retargeting-for-you/ http://www.itsobvioustome.com/2009/07/article-is-search-retargeting-for-you/#comments Tue, 21 Jul 2009 20:39:15 +0000 admin http://www.itsobvioustome.com/?p=82 Article by Didit VP Mark Simon on search retargeting that mentions our new retargeting product, Blizzard.

]]> http://www.itsobvioustome.com/2009/07/article-is-search-retargeting-for-you/feed/ 0 http://www.itsobvioustome.com/2009/07/article-trademark-policies-google-and-beyond/ http://www.itsobvioustome.com/2009/07/article-trademark-policies-google-and-beyond/#comments Fri, 17 Jul 2009 20:37:52 +0000 admin http://www.itsobvioustome.com/?p=80 Article by my colleague Kevin Lee on the ramifications of Google’s recent changes to its trademark policies.

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