http://www.itsobvioustome.com Dave Pasternack's Thoughts on Life, Death, and Internet Marketing Fri, 19 Aug 2011 16:26:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.itsobvioustome.com/its-not-too-late-to-win-at-paid-search-this-holiday-season/ http://www.itsobvioustome.com/its-not-too-late-to-win-at-paid-search-this-holiday-season/#comments Tue, 07 Dec 2010 14:54:46 +0000 admin http://www.itsobvioustome.com/?p=301 Didit’s Mark Simon offers some last minute holiday tips for Paid Search advertisers.

]]> http://www.itsobvioustome.com/its-not-too-late-to-win-at-paid-search-this-holiday-season/feed/ 0 http://www.itsobvioustome.com/kevin-lee-and-dave-pasternack-discuss-the-issues-of-the-day/ http://www.itsobvioustome.com/kevin-lee-and-dave-pasternack-discuss-the-issues-of-the-day/#comments Tue, 26 Oct 2010 15:23:41 +0000 admin http://www.itsobvioustome.com/?p=286 Didit’s Kevin Lee and Dave Pasternack discuss issues of the day. Recorded October, 2010.

]]> http://www.itsobvioustome.com/kevin-lee-and-dave-pasternack-discuss-the-issues-of-the-day/feed/ 0 http://www.itsobvioustome.com/article-relevance-signals-for-ppc-search/ http://www.itsobvioustome.com/article-relevance-signals-for-ppc-search/#comments Fri, 02 Oct 2009 16:58:49 +0000 admin http://www.itsobvioustome.com/?p=133 My colleague Kevin Lee points out that “failure to be relevant can have devastating consequences in paid search. “

]]> http://www.itsobvioustome.com/article-relevance-signals-for-ppc-search/feed/ 0 http://www.itsobvioustome.com/article-let-the-buyer-beware-with-search-retargeting/ http://www.itsobvioustome.com/article-let-the-buyer-beware-with-search-retargeting/#comments Mon, 28 Sep 2009 15:50:11 +0000 admin http://www.itsobvioustome.com/?p=131 Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.

]]> http://www.itsobvioustome.com/article-let-the-buyer-beware-with-search-retargeting/feed/ 0 http://www.itsobvioustome.com/article-why-search-engine-traffic-sources-matter/ http://www.itsobvioustome.com/article-why-search-engine-traffic-sources-matter/#comments Fri, 18 Sep 2009 15:45:37 +0000 admin http://www.itsobvioustome.com/?p=126 Article by my colleague Kevin Lee on the fact that while keywords and traffic source both impact a search marketing campaign’s success, most marketers and agencies focus almost exclusively on the keywords.

]]> http://www.itsobvioustome.com/article-why-search-engine-traffic-sources-matter/feed/ 0 http://www.itsobvioustome.com/article-ten-reasons-youll-soon-spend-25-more-on-search/ http://www.itsobvioustome.com/article-ten-reasons-youll-soon-spend-25-more-on-search/#comments Fri, 28 Aug 2009 18:37:21 +0000 admin http://www.itsobvioustome.com/?p=121 An article from Didit’s Kevin Lee arguing that improved relevance, improved ad campaigns, and other factors will make search advertising more expensive in the coming 12 months.

]]> http://www.itsobvioustome.com/article-ten-reasons-youll-soon-spend-25-more-on-search/feed/ 0 http://www.itsobvioustome.com/article-whos-your-search-marketing-general-contractor/ http://www.itsobvioustome.com/article-whos-your-search-marketing-general-contractor/#comments Fri, 21 Aug 2009 17:35:09 +0000 admin http://www.itsobvioustome.com/?p=99 In a new article for ClickZ, Didit’s Kevin Lee notes that “it’s time to rethink how you decided on the optimal vendor relationships for your company.”

]]> http://www.itsobvioustome.com/article-whos-your-search-marketing-general-contractor/feed/ 0 http://www.itsobvioustome.com/article-how-googles-caffeine-will-impact-ppc/ http://www.itsobvioustome.com/article-how-googles-caffeine-will-impact-ppc/#comments Fri, 14 Aug 2009 17:33:57 +0000 admin http://www.itsobvioustome.com/?p=97 Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.

]]> http://www.itsobvioustome.com/article-how-googles-caffeine-will-impact-ppc/feed/ 0 http://www.itsobvioustome.com/article-ppc-search-ads-guilty-until-proven-innocent/ http://www.itsobvioustome.com/article-ppc-search-ads-guilty-until-proven-innocent/#comments Fri, 07 Aug 2009 17:28:43 +0000 admin http://www.itsobvioustome.com/?p=93 In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”

]]> http://www.itsobvioustome.com/article-ppc-search-ads-guilty-until-proven-innocent/feed/ 0 http://www.itsobvioustome.com/article-search-marketings-changing-algorithms/ http://www.itsobvioustome.com/article-search-marketings-changing-algorithms/#comments Fri, 24 Jul 2009 20:42:04 +0000 admin http://www.itsobvioustome.com/?p=84 Article by my colleague Kevin Lee on recent changes to the search ecosystem.

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