Its Obvious To Me

Great article by my business partner Kevin Lee on reorganizing your PPC campaigns for greater efficiency.

Paid Search Optimization, Search Engine Advertising

Article on making the most from Yahoo’s new targeting programs.

Paid Search Optimization, Search Engine Advertising, Yahoo

You need automation to succeed at Paid Search but you have to have a human in the loop as well.

Paid Search Optimization

This article explains how to make use of information available within your e-commerce platform at the time of the purchase, giving you have several choices for where to collect data for analysis and optimization.

Paid Search Optimization