Archive

Archive for the ‘Search Engine Advertising’ Category

Video Interview: Google’s Avinash Kaushik

July 2nd, 2010

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Google’s Analytics Evangelist.

Search Engine Advertising, Uncategorized

Video Interview: Rebecca Lieb

October 30th, 2009

Rebecca Lieb is a noted SEO expert who’s capable of explaining the requirements for effective optimization without resorting to cryptic balderdash or obfuscation. This week, my colleague Kevin Lee interviews her for his ongoing Internet talk show, Marketing Obsessions, and it’s definitely worth a view.

SEO, Search Engine Advertising

Video Interview: comScore’s Gian Fulgoni

October 20th, 2009

This week, my colleague Kevin Lee sits down with comScore’s Gian Fulgoni to discuss trends in online ad metrics. There’s some interesting back-and-forth in this onine video interview, especially in regards to whether Paid Search gets too much credit for the proverbial last click. You can watch these videos here or on KevinLee.Net; Kevin’s site also includes prior interview with HARO’s Peter Shankman and Yahoo’s Joanne Bradford.

Online Advertising, Search Engine Advertising

Relevance Signals for PPC Search

October 2nd, 2009

My colleague Kevin Lee points out that “failure to be relevant can have devastating consequences in paid search. “

Paid Search Optimization, Search Engine Advertising

Let the Buyer Beware with Search Retargeting

September 28th, 2009

Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.

Online Advertising, Paid Search Optimization, Search Engine Advertising

Why Search Engine Traffic Sources Matter

September 18th, 2009

Article by my colleague Kevin Lee on the fact that while keywords and traffic source both impact a search marketing campaign’s success, most marketers and agencies focus almost exclusively on the keywords.

Paid Search Optimization, Search Engine Advertising

Interactive Agencies: What’s Under The Hood?

September 2nd, 2009

Good blog post from Didit’s Mark Simon on why big agencies rarely do search correctly. My favorite quote: “would you ever get on a plane if you knew that air traffic controllers checked the flight status of all their planes “twelve times a day?” I sure wouldn’t.”

Online Advertising, Search Engine Advertising

The Only Book That Gets Search Engine Advertising Right

August 24th, 2009

I strongly suggest that you read Search Engine Advertising, the new book by my business partner, Kevin Lee. It’s quite a remarkable text that provides a truly comprehensive view of the strategies and tactics required for success in Paid Search

Search Engine Advertising

Who’s Your Search Marketing General Contractor?

August 21st, 2009

In a new article for ClickZ, Didit’s Kevin Lee notes that “it’s time to rethink how you decided on the optimal vendor relationships for your company.”

Organic Search Optimization, Paid Search Optimization, Search Engine Advertising

How Google’s Caffeine Will Impact PPC

August 14th, 2009