Its Obvious To Me » Search Engine Advertising

Video Interview: Google’s Avinash Kaushik

admin — Fri, 02 Jul 2010 15:58:10 +0000

Interview between Didit CEO Kevin Lee and Avinash Kaushik, Google’s Analytics Evangelist.

Video Interview: Rebecca Lieb

admin — Fri, 30 Oct 2009 19:28:04 +0000

Rebecca Lieb is a noted SEO expert who’s capable of explaining the requirements for effective optimization without resorting to cryptic balderdash or obfuscation. This week, my colleague Kevin Lee interviews her for his ongoing Internet talk show, Marketing Obsessions, and it’s definitely worth a view.

Video Interview: comScore’s Gian Fulgoni

admin — Tue, 20 Oct 2009 15:21:03 +0000

This week, my colleague Kevin Lee sits down with comScore’s Gian Fulgoni to discuss trends in online ad metrics. There’s some interesting back-and-forth in this onine video interview, especially in regards to whether Paid Search gets too much credit for the proverbial last click. You can watch these videos here or on KevinLee.Net; Kevin’s site also includes prior interview with HARO’s Peter Shankman and Yahoo’s Joanne Bradford.

Relevance Signals for PPC Search

admin — Fri, 02 Oct 2009 16:58:49 +0000

My colleague Kevin Lee points out that “failure to be relevant can have devastating consequences in paid search. “

Let the Buyer Beware with Search Retargeting

admin — Mon, 28 Sep 2009 15:50:11 +0000

Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.

Why Search Engine Traffic Sources Matter

admin — Fri, 18 Sep 2009 15:45:37 +0000

Article by my colleague Kevin Lee on the fact that while keywords and traffic source both impact a search marketing campaign’s success, most marketers and agencies focus almost exclusively on the keywords.

Interactive Agencies: What’s Under The Hood?

admin — Wed, 02 Sep 2009 17:23:23 +0000

Good blog post from Didit’s Mark Simon on why big agencies rarely do search correctly. My favorite quote: “would you ever get on a plane if you knew that air traffic controllers checked the flight status of all their planes “twelve times a day?” I sure wouldn’t.”

The Only Book That Gets Search Engine Advertising Right

admin — Mon, 24 Aug 2009 16:30:31 +0000

I strongly suggest that you read Search Engine Advertising, the new book by my business partner, Kevin Lee. It’s quite a remarkable text that provides a truly comprehensive view of the strategies and tactics required for success in Paid Search

Who’s Your Search Marketing General Contractor?

admin — Fri, 21 Aug 2009 17:35:09 +0000

In a new article for ClickZ, Didit’s Kevin Lee notes that “it’s time to rethink how you decided on the optimal vendor relationships for your company.”

How Google’s Caffeine Will Impact PPC

admin — Fri, 14 Aug 2009 17:33:57 +0000

Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.