Its Obvious To Me

Didit’s Steve Baldwin poses the question: “Is the interactive advertising business on the brink of the same kind of meltdown that Wall Street just went through?”

Online Advertising, Search Engine Advertising

In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”

Google, Microsoft, Paid Search Optimization, Search Engine Advertising, Yahoo

What, exactly, are the details of the new Microsoft-Yahoo search deal?

Microsoft, Search Engine Advertising, Yahoo

My colleague Kevin Lee writes abut the new Microsoft-Yahoo search deal.

Microsoft, Search Engine Advertising, Yahoo

Article by Didit’s Steve Baldwin on how search engines may be driving a complete Balkanization of the Web.

Google, Microsoft, Online Advertising, Search Engine Advertising, Yahoo

Article by my colleague Kevin Lee on recent changes to the search ecosystem.

Google, Microsoft, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising, Yahoo

Article by my colleague Kevin Lee on the ramifications of Google’s recent changes to its trademark policies.

Google, Online Advertising, Paid Search Optimization, Search Engine Advertising

Article by my business partner Kevin Lee on Microsoft’s recent effort to crack down on competitive click fraud.

Microsoft, Search Engine Advertising

Good article by my business partner Kevin Lee on how marketers can use lessons gleaned from organic search optimization to their paid search campaigns.

Organic Search Optimization, Search Engine Advertising

Article on advances that might someday give online marketers what they really want.

Paid Search Optimization, Search Engine Advertising