In a new article for ClickZ, Didit’s Kevin Lee notes that “it’s time to rethink how you decided on the optimal vendor relationships for your company.”
Organic Search Optimization, Paid Search Optimization, Search Engine Advertising
Didit’s Kevin Lee takes a sneak peek at Google’s next-generation search infrastructure and tells us what it all means for PPC marketers.
Google, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising
Didit’s Steve Baldwin poses the question: “Is the interactive advertising business on the brink of the same kind of meltdown that Wall Street just went through?”
In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”
Google, Microsoft, Paid Search Optimization, Search Engine Advertising, Yahoo
What, exactly, are the details of the new Microsoft-Yahoo search deal?
My colleague Kevin Lee writes abut the new Microsoft-Yahoo search deal.
Article by Didit’s Steve Baldwin on how search engines may be driving a complete Balkanization of the Web.
Google, Microsoft, Online Advertising, Search Engine Advertising, Yahoo
Article by my colleague Kevin Lee on recent changes to the search ecosystem.
Google, Microsoft, Organic Search Optimization, Paid Search Optimization, Search Engine Advertising, Yahoo
Article by my colleague Kevin Lee on the ramifications of Google’s recent changes to its trademark policies.
Google, Online Advertising, Paid Search Optimization, Search Engine Advertising
Article by my business partner Kevin Lee on Microsoft’s recent effort to crack down on competitive click fraud.
Search Marketing News