Its Obvious To Me

Good article by my business partner Kevin Lee on how marketers can use lessons gleaned from organic search optimization to their paid search campaigns.

Organic Search Optimization, Search Engine Advertising

Article on advances that might someday give online marketers what they really want.

Paid Search Optimization, Search Engine Advertising

Report by my business partner Kevin Lee on the recent EM9 conference in San Francisco.

Search Engine Advertising

This article explores whether conversion rates, CPC prices, and consumer confidence return to normal anytime soon?

Search Engine Advertising

It turns out that search lifts brand metrics, particularly when paired with other media.

Search Engine Advertising

Great article by my business partner Kevin Lee on reorganizing your PPC campaigns for greater efficiency.

Paid Search Optimization, Search Engine Advertising

Article on making the most from Yahoo’s new targeting programs.

Paid Search Optimization, Search Engine Advertising, Yahoo

Considering some often-overlooked — but absolutely critical — aspects of the search/DM nexus.

Search Engine Advertising

A survey of the once-hot topics at Search Engine Strategies that have gone cold over the years.

Search Engine Advertising

Steer clear of any SEM agency that leaves an obvious wake of failure behind it.

Search Engine Advertising