My business partner Kevin Lee wrote a provocative article illustrating how PPC Search is an intrinsically more effective marketing medium than PPC ads placed on social sites such as Facebook. It seems that despite social media marketing’s promise and the kind of mega-hype we’ve been enduring for the past few years, nothing beats Search right now and this situation is unlikely to change anytime soon.
GoDaddy.com runs a very good hosting service (in fact this Blog is hosted on GoDaddy.com’s servers), but it’s advertising agency should have been fired a long time ago. For years, we’ve been treated to sexist creative that seems to have been conceived by cavemen. This infantile “lad magazine” stuff isn’t just offensive to women – it’s offensive to anyone with a brain.
Which is why Network Solutions is to be praised for launching its funny “Go Granny” series, which uses Chloris Leachman (“the original hot domain babe) to thoroughly skewer GoDaddy’s lame creative in a very funny way that also challenges the business wisdom of plopping down an obscene amount of money on Super Bowl spots.
Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T.
Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo.
Interview between Didit CEO Kevin Lee and Jeff Ferguson, Senior Director, Online Marketing, Local.com. Recorded August 2010.
Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010.
Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010.
Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. Recorded May 2010.
Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. Recorded May 2010.
Interview between Didit CEO Kevin Lee and Avinash Kaushik, Google’s Analytics Evangelist.
Search Marketing News