Its Obvious To Me » Uncategorized http://www.itsobvioustome.com Dave Pasternack's Thoughts on Life, Death, and Internet Marketing Fri, 19 Aug 2011 16:26:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Why Social Media Advertising is Inferior to Search http://www.itsobvioustome.com/why-social-media-advertising-is-inferior-to-search/ http://www.itsobvioustome.com/why-social-media-advertising-is-inferior-to-search/#comments Fri, 19 Aug 2011 16:25:32 +0000 admin http://www.itsobvioustome.com/?p=401 My business partner Kevin Lee wrote a provocative article illustrating how PPC Search is an intrinsically more effective marketing medium than PPC ads placed on social sites such as Facebook. It seems that despite social media marketing’s promise and the kind of mega-hype we’ve been enduring for the past few years, nothing beats Search right now and this situation is unlikely to change anytime soon.

]]> http://www.itsobvioustome.com/why-social-media-advertising-is-inferior-to-search/feed/ 0 GoGranny Yes, GoDaddy No! http://www.itsobvioustome.com/gogranny-yes-godaddy-no/ http://www.itsobvioustome.com/gogranny-yes-godaddy-no/#comments Mon, 07 Feb 2011 22:06:07 +0000 admin http://www.itsobvioustome.com/?p=333 GoDaddy.com runs a very good hosting service (in fact this Blog is hosted on GoDaddy.com’s servers), but it’s advertising agency should have been fired a long time ago. For years, we’ve been treated to sexist creative that seems to have been conceived by cavemen. This infantile “lad magazine” stuff isn’t just offensive to women – it’s offensive to anyone with a brain.

Which is why Network Solutions is to be praised for launching its funny “Go Granny” series, which uses Chloris Leachman (“the original hot domain babe) to thoroughly skewer GoDaddy’s lame creative in a very funny way that also challenges the business wisdom of plopping down an obscene amount of money on Super Bowl spots.

]]> http://www.itsobvioustome.com/gogranny-yes-godaddy-no/feed/ 0 Video Interview: AT&T’s Maria Mandel http://www.itsobvioustome.com/video-interview-atts-maria-mandel/ http://www.itsobvioustome.com/video-interview-atts-maria-mandel/#comments Tue, 26 Oct 2010 15:14:23 +0000 admin http://www.itsobvioustome.com/?p=284 Interview between Didit CEO Kevin Lee and Maria Mandel, Vice President, Media & Marketing, Innovation, AT&T.

]]> http://www.itsobvioustome.com/video-interview-atts-maria-mandel/feed/ 0 Video Interview: Wells Fargo’s Doug Loots http://www.itsobvioustome.com/280/ http://www.itsobvioustome.com/280/#comments Wed, 06 Oct 2010 15:11:29 +0000 admin http://www.itsobvioustome.com/?p=280 Interview between Didit CEO Kevin Lee and Doug Loots, Online Marketing Manager, Wells Fargo.

]]> http://www.itsobvioustome.com/280/feed/ 0 Video Interview: Local.com’s Jeff Ferguson http://www.itsobvioustome.com/video-interview-jeff-ferguson/ http://www.itsobvioustome.com/video-interview-jeff-ferguson/#comments Mon, 06 Sep 2010 15:04:11 +0000 admin http://www.itsobvioustome.com/?p=275 Interview between Didit CEO Kevin Lee and Jeff Ferguson, Senior Director, Online Marketing, Local.com. Recorded August 2010.

]]> http://www.itsobvioustome.com/video-interview-jeff-ferguson/feed/ 0 Video Interview: EducationDynamics’ Steve Isaac http://www.itsobvioustome.com/video-interview-steve-isaac/ http://www.itsobvioustome.com/video-interview-steve-isaac/#comments Fri, 13 Aug 2010 16:44:42 +0000 admin http://www.itsobvioustome.com/?p=267 Interview between Didit CEO Kevin Lee and Steve Isaac, CEO, EducationDynamics. Recorded July 2010.

]]> http://www.itsobvioustome.com/video-interview-steve-isaac/feed/ 0 Video Interview: ASPCA’s Deborah Swider http://www.itsobvioustome.com/video-interview-deborah-swider/ http://www.itsobvioustome.com/video-interview-deborah-swider/#comments Thu, 12 Aug 2010 20:50:11 +0000 admin http://www.itsobvioustome.com/?p=259 Interview between Didit CEO Kevin Lee and Deborah Swider, eMarketing Manager, ASPCA. Recorded July 2010.

]]> http://www.itsobvioustome.com/video-interview-deborah-swider/feed/ 0 Video Interview: AccuQuote’s Sean Cheyney http://www.itsobvioustome.com/video-interview-sean-cheyney/ http://www.itsobvioustome.com/video-interview-sean-cheyney/#comments Wed, 28 Jul 2010 20:47:32 +0000 admin http://www.itsobvioustome.com/?p=257 Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. Recorded May 2010.

]]> http://www.itsobvioustome.com/video-interview-sean-cheyney/feed/ 0 Video Interview: Allstate Insurance’s Lizzie Schreier http://www.itsobvioustome.com/video-interview-lizzie-schreier/ http://www.itsobvioustome.com/video-interview-lizzie-schreier/#comments Wed, 07 Jul 2010 20:46:09 +0000 admin http://www.itsobvioustome.com/?p=253 Interview between Didit CEO Kevin Lee and Lizzie Schreier, Senior Marketing Manager, Allstate Insurance. Recorded May 2010.

]]> http://www.itsobvioustome.com/video-interview-lizzie-schreier/feed/ 0 Video Interview: Google’s Avinash Kaushik http://www.itsobvioustome.com/video-interview-avinash-kaushik/ http://www.itsobvioustome.com/video-interview-avinash-kaushik/#comments Fri, 02 Jul 2010 15:58:10 +0000 admin http://www.itsobvioustome.com/?p=251 Interview between Didit CEO Kevin Lee and Avinash Kaushik, Google’s Analytics Evangelist.

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