Archive

Archive for the ‘Uncategorized’ Category

Video Interview: Paul Dunay

February 12th, 2010

This week, my business partner Kevin Lee interviews Paul Dunay of Avaya. Paul is also the author of the book, Facebook Marketing For Dummies and has some fascinating views of the business use of social media.

Uncategorized

Video Interview: Pam Horan

February 5th, 2010

This week, my business partner Kevin Lee interviews Pam Horan of the Onilne Publishers Association. The OPA represents the interests of online publishers and Pam has some interesting things to say about the love-hate relationship publishers have with search engines and ad networks.

Organic Search Optimization, Uncategorized

Video Interview: Jeff Hayzlett

January 28th, 2010

Eastman Kodak’s CMO Jeff Hayzlett has effected a remarkable turnaround for Kodak, a legendary American company which recently was under threat of technological disruption. Hayzlett is a fascinating, plain-speaking guy who prides himself as a “feather ruffler” within the organization; this week, my colleague Kevin Lee interviews him – I think you’ll enjoy this interview.

CMO Mistakes, Uncategorized

Video Interview: John Wiseman

January 7th, 2010

To some, E-mail is a “traditional” medium whose relevancy is being superseded by the interactivity provided by social networking. Still, it’s possible to build a business using E-mail. This week my colleague Kevin Lee interviews John Wiseman of Thrillist. John is among those entrepreneurs who’s not given up on this tried and true marketing medium.

Online Advertising, Uncategorized

Video Interview: Bill Wagner

December 16th, 2009

Bill Wagner runs Vocus, a PR company designed specifically for the Web. In this interview with my colleague Kevin Lee, Bill expounds on social media, the future of the press release, and other pressing issues.

Online Advertising, Uncategorized

Video Interview: Wenda Harris Millard

November 24th, 2009

Wenda Harris Millard is one of the most experienced online marketers out there, with tenures served at Martha Stewart Living Omnimedia, Yahoo, and DoubleClick. In this interview, my colleague and business partner Kevin Lee interviews Ms. Millard about important issues in online advertising and marketing.

Media Buying, Uncategorized

Google OS Is The Industry’s Latest Non-Issue

July 14th, 2009

Does the computing world really need another operating system?

Uncategorized

Prepare Your Paid Search for the Google OS

July 10th, 2009

Chrome OS may be a year away, but marketers should start thinking now about how to use it to leverage their PPC campaigns.

Uncategorized

Article: Microsoft’s Bing Launch: The Advertiser View

June 25th, 2009

The search engine is a work in progress, but its consumer and business focus is good for advertisers.

Uncategorized

Didit Research: How Well Did Search Engines React to Michael Jackson’s Death?

June 25th, 2009

Which search engine provided the most timely, relevant coverage of the death of Michael Jackson? A research report from Didit.

Uncategorized