A couple of years ago, my colleague Kevin Lee video recorded an entire 2-day seminar on SEM, which included sections both on paid and organic (SEO) topics. Kevin has released the SEO section in its entirety online, and it’s a great way to come up to speed on organic optimization strategies and tactics. The video segments are short, and topically organized, so they’re easy to digest. If you have ever wondered about what it takes to secure visibility for your firm’s Web properties, these videos provide extraordinary value.
Another series of segments from my colleague Kevin Lee’s new video series, Marketing Obsessions. Here, Joanne Bradford, Yahoo’s new Senior Vice President, discusses mistakes made by today’s CMOs when approaching the online medium, her attitude toward performance marketing, Yahoo’s new branding campaign, and other issues.
In a new article for ClickZ, My colleague Kevin Lee notes that “if your ads are deemed guilty of having a poor Quality Score, you risk either having to overpay cost-per-clicks to remain in the search engine results page or face banishment.”
