Its Obvious To Me

Video Interview: Paul Dunay

admin — Fri, 12 Feb 2010 15:04:17 +0000

This week, my business partner Kevin Lee interviews Paul Dunay of Avaya. Paul is also the author of the book, Facebook Marketing For Dummies and has some fascinating views of the business use of social media.

Video Interview: Pam Horan

admin — Fri, 05 Feb 2010 16:57:00 +0000

This week, my business partner Kevin Lee interviews Pam Horan of the Onilne Publishers Association. The OPA represents the interests of online publishers and Pam has some interesting things to say about the love-hate relationship publishers have with search engines and ad networks.

Video Interview: Jeff Hayzlett

admin — Thu, 28 Jan 2010 21:32:15 +0000

Eastman Kodak’s CMO Jeff Hayzlett has effected a remarkable turnaround for Kodak, a legendary American company which recently was under threat of technological disruption. Hayzlett is a fascinating, plain-speaking guy who prides himself as a “feather ruffler” within the organization; this week, my colleague Kevin Lee interviews him – I think you’ll enjoy this interview.

Video Interview: Chris McCann

admin — Tue, 19 Jan 2010 16:11:23 +0000

My colleague Kevin Lee recently sat down with 1-800-Flowers.com President Chris McCann and quizzed him extensively on his company’s innovative approach to online marketing. The resulting interview provides informative lessons on how to leverage online media to take care of existing customers and find new ones, even in recessionary times.

Video Interview: John Wiseman

admin — Thu, 07 Jan 2010 19:33:59 +0000

To some, E-mail is a “traditional” medium whose relevancy is being superseded by the interactivity provided by social networking. Still, it’s possible to build a business using E-mail. This week my colleague Kevin Lee interviews John Wiseman of Thrillist. John is among those entrepreneurs who’s not given up on this tried and true marketing medium.

Video Interview: Bill Wagner

admin — Wed, 16 Dec 2009 21:59:17 +0000

Bill Wagner runs Vocus, a PR company designed specifically for the Web. In this interview with my colleague Kevin Lee, Bill expounds on social media, the future of the press release, and other pressing issues.

Video Interview: Robert Fleming

admin — Mon, 07 Dec 2009 17:40:05 +0000

My colleague Kevin Lee interviews Robert Fleming this week. Robert is President/CEO Co-Founder of the eMarketing Association and has an experienced view of trends in online marketing.

Video Interview: Wenda Harris Millard

admin — Tue, 24 Nov 2009 17:59:15 +0000

Wenda Harris Millard is one of the most experienced online marketers out there, with tenures served at Martha Stewart Living Omnimedia, Yahoo, and DoubleClick. In this interview, my colleague and business partner Kevin Lee interviews Ms. Millard about important issues in online advertising and marketing.

Video Interview: Expedia’s Doug Miller

admin — Fri, 13 Nov 2009 16:04:31 +0000

This week on my colleague Kevin Lee’s Marketing Obessions video series, Kevin interviews Expedia’s Doug Miller, who has insights into CMO mistakes, media buying trends, and the evolution of media.

Free Online SEO Lessons From Kevin Lee

admin — Wed, 11 Nov 2009 14:54:55 +0000

A couple of years ago, my colleague Kevin Lee video recorded an entire 2-day seminar on SEM, which included sections both on paid and organic (SEO) topics. Kevin has released the SEO section in its entirety online, and it’s a great way to come up to speed on organic optimization strategies and tactics. The video segments are short, and topically organized, so they’re easy to digest. If you have ever wondered about what it takes to secure visibility for your firm’s Web properties, these videos provide extraordinary value.