Kevin Ryan is CMO of Webvisibility, a company specializing in helping local businesses gain online visibility. My colleague Kevin Lee sat down with Mr. Ryan to discuss issues of pressing concern for small businesses seeking to maximize their exposure to customers on the Web.
Rebecca Lieb is a noted SEO expert who’s capable of explaining the requirements for effective optimization without resorting to cryptic balderdash or obfuscation. This week, my colleague Kevin Lee interviews her for his ongoing Internet talk show, Marketing Obsessions, and it’s definitely worth a view.
This week, my colleague Kevin Lee sits down with comScore’s Gian Fulgoni to discuss trends in online ad metrics. There’s some interesting back-and-forth in this onine video interview, especially in regards to whether Paid Search gets too much credit for the proverbial last click. You can watch these videos here or on KevinLee.Net; Kevin’s site also includes prior interview with HARO’s Peter Shankman and Yahoo’s Joanne Bradford.
Another series of segments from my colleague Kevin Lee’s new video series, Marketing Obsessions. Here, Joanne Bradford, Yahoo’s new Senior Vice President, discusses mistakes made by today’s CMOs when approaching the online medium, her attitude toward performance marketing, Yahoo’s new branding campaign, and other issues.
My colleague Kevin Lee has launched a new video series called Marketing Obsessions, which you can peruse at length at kevinlee.net. The series will interview interactive industry thought leaders in an effort to glean best practices for online marketers.
In this interview, noted guerrilla PR man Peter Shankman gives us his views on the top mistakes being made today by CMOs, how HARO (Help a Reporter Out) came about, and other “guerrilla-style” online PR strategies and tactics. You can watch other segments at kevinlee.net.
My colleague Kevin Lee points out that “failure to be relevant can have devastating consequences in paid search. “
Article by my colleague Kevin Lee on the factors to consider when integrating display media into your search campaign.
Online Advertising, Paid Search Optimization, Search Engine Advertising
Article by my colleague Kevin Lee on the fact that while keywords and traffic source both impact a search marketing campaign’s success, most marketers and agencies focus almost exclusively on the keywords.
Seven reasons for marketers’ love-hate relationship with Google from my colleague Kevin Lee.
Five tips from my colleague Kevin Lee for deciding how much budget to allocate to both search media and online display media.
Search Marketing News