Its Obvious To Me

Interview between Didit CEO Kevin Lee and Jason Teichman, SVP, Marketing & Product Management, Register.com. Recorded March, 2010.

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Interview between Didit CEO Kevin Lee and OKCupid.com CEO and Co-Founder Sam Yagan. Recorded March, 2010.

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Interview between Didit’s Kevin Lee and Danskin’s Laura Santos. Recorded March 2010.

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Interview between Didit CEO Kevin Lee and Citysearch EVP Neil Salvage. Recorded March 2010.

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Interview between Didit CEO Kevin Lee and Todd Whitley of the Leukemia & Lymphoma Society. Recorded March 2010.

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This week, my business partner Kevin Lee interviews Paul Dunay of Avaya. Paul is also the author of the book, Facebook Marketing For Dummies and has some fascinating views of the business use of social media.

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This week, my business partner Kevin Lee interviews Pam Horan of the Onilne Publishers Association. The OPA represents the interests of online publishers and Pam has some interesting things to say about the love-hate relationship publishers have with search engines and ad networks.

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Eastman Kodak’s CMO Jeff Hayzlett has effected a remarkable turnaround for Kodak, a legendary American company which recently was under threat of technological disruption. Hayzlett is a fascinating, plain-speaking guy who prides himself as a “feather ruffler” within the organization; this week, my colleague Kevin Lee interviews him – I think you’ll enjoy this interview.

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My colleague Kevin Lee recently sat down with 1-800-Flowers.com President Chris McCann and quizzed him extensively on his company’s innovative approach to online marketing. The resulting interview provides informative lessons on how to leverage online media to take care of existing customers and find new ones, even in recessionary times.

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To some, E-mail is a “traditional” medium whose relevancy is being superseded by the interactivity provided by social networking. Still, it’s possible to build a business using E-mail. This week my colleague Kevin Lee interviews John Wiseman of Thrillist. John is among those entrepreneurs who’s not given up on this tried and true marketing medium.

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