Its Obvious To Me

Bill Wagner runs Vocus, a PR company designed specifically for the Web. In this interview with my colleague Kevin Lee, Bill expounds on social media, the future of the press release, and other pressing issues.

admin Online Advertising, Uncategorized

My colleague Kevin Lee interviews Robert Fleming this week. Robert is President/CEO Co-Founder of the eMarketing Association and has an experienced view of trends in online marketing.

admin Online Advertising

Wenda Harris Millard is one of the most experienced online marketers out there, with tenures served at Martha Stewart Living Omnimedia, Yahoo, and DoubleClick. In this interview, my colleague and business partner Kevin Lee interviews Ms. Millard about important issues in online advertising and marketing.

admin Media Buying, Uncategorized

This week on my colleague Kevin Lee’s Marketing Obessions video series, Kevin interviews Expedia’s Doug Miller, who has insights into CMO mistakes, media buying trends, and the evolution of media.

admin Media Buying

A couple of years ago, my colleague Kevin Lee video recorded an entire 2-day seminar on SEM, which included sections both on paid and organic (SEO) topics. Kevin has released the SEO section in its entirety online, and it’s a great way to come up to speed on organic optimization strategies and tactics. The video segments are short, and topically organized, so they’re easy to digest. If you have ever wondered about what it takes to secure visibility for your firm’s Web properties, these videos provide extraordinary value.

admin Google, Microsoft, Organic Optimization, SEO, Yahoo

Kevin Ryan is CMO of Webvisibility, a company specializing in helping local businesses gain online visibility. My colleague Kevin Lee sat down with Mr. Ryan to discuss issues of pressing concern for small businesses seeking to maximize their exposure to customers on the Web.

admin Organic Search Optimization

Rebecca Lieb is a noted SEO expert who’s capable of explaining the requirements for effective optimization without resorting to cryptic balderdash or obfuscation. This week, my colleague Kevin Lee interviews her for his ongoing Internet talk show, Marketing Obsessions, and it’s definitely worth a view.

admin SEO, Search Engine Advertising

This week, my colleague Kevin Lee sits down with comScore’s Gian Fulgoni to discuss trends in online ad metrics. There’s some interesting back-and-forth in this onine video interview, especially in regards to whether Paid Search gets too much credit for the proverbial last click. You can watch these videos here or on KevinLee.Net; Kevin’s site also includes prior interview with HARO’s Peter Shankman and Yahoo’s Joanne Bradford.

admin Online Advertising, Search Engine Advertising

Another series of segments from my colleague Kevin Lee’s new video series, Marketing Obsessions. Here, Joanne Bradford, Yahoo’s new Senior Vice President, discusses mistakes made by today’s CMOs when approaching the online medium, her attitude toward performance marketing, Yahoo’s new branding campaign, and other issues.

admin CMO Mistakes, Online Advertising, Yahoo

My colleague Kevin Lee has launched a new video series called Marketing Obsessions, which you can peruse at length at kevinlee.net. The series will interview interactive industry thought leaders in an effort to glean best practices for online marketers.

In this interview, noted guerrilla PR man Peter Shankman gives us his views on the top mistakes being made today by CMOs, how HARO (Help a Reporter Out) came about, and other “guerrilla-style” online PR strategies and tactics. You can watch other segments at kevinlee.net.

admin CMO Mistakes